FOR BUILDER SALES COUNSELORS
Your builderowns the community.You shouldown the pipeline.
A creative marketing partnership for builder sales counselors. Custom ads. Community landing pages. Exclusive leads. $0 management fee.
Tidewater at Fort Pierce
New Homes From the $270s
Schedule a VIP Tour
Hampton Park at Vero Beach
Why New Beats Resale
See Available Homes
Meritage Homes Collection
Tour This $320K Home
Watch the Tour
Port St. Lucie New Builds
Move-In Ready This Month
View Available Homes
Treasure Coast
Your Rent Could Live Here
Calculate Now
Treasure Coast Agents
Earn Referral Commission
SEND A REFERRAL
Fort Pierce New Homes
Stop Renting. Start Owning.
See If You Qualify
Vero Beach Communities
5 Floorplans Under $400K
Browse FloorplansTidewater at Fort Pierce
New Homes From the $270s
Schedule a VIP TourHampton Park at Vero Beach
Why New Beats Resale
See Available HomesMeritage Homes Collection
Tour This $320K Home
Watch the TourPort St. Lucie New Builds
Move-In Ready This Month
View Available HomesTreasure Coast
Your Rent Could Live Here
Calculate NowTreasure Coast Agents
Earn Referral Commission
SEND A REFERRALFort Pierce New Homes
Stop Renting. Start Owning.
See If You QualifyVero Beach Communities
5 Floorplans Under $400K
Browse FloorplansReal campaigns. Real results. Every ad is custom-built for your communities, your brand, and your market.
You're great at selling homes. But what happens when this community sells out?
You've always been able to call the agents you know. This system makes sure they're calling you.
The agents who send you referrals consistently don't do it because of one dinner six months ago. They do it because they see your name in their feed, in their inbox, in the market. Consistently. When you're between communities or changing builders, the agents who know you through Why I Love New stay connected to you. The ones who only knew the builder's brand don't.
Right now, buyers in your zip codes are scrolling Instagram, searching Facebook, and Googling "new construction near me."
Your builder has a campaign running. Your name isn't in it. Builder marketing sells the community. It doesn't feature you. When that community closes, the leads, the visibility, and the recognition stay behind.
Your RM wants a system, not receipts.
"We hosted four events" is not a growth strategy. Your RM wants to see how you're building awareness, generating leads, and converting them into closings. This gives you that report every month, automatically.
How it actually works.
A done-for-you marketing system that builds your presence, grows your agent network, and keeps leads flowing to you — not to a builder URL.
You set a monthly ad budget. 100% goes directly to Meta ads. No management fee, no markup. You're funding the reach. I'm building the system.
Custom video and creative ads for your communities. Not templates pulled from a database. A dedicated page on Why I Love New featuring you as the go-to counselor for your community. Targeted buyer campaigns. Agent-facing campaigns that put your name in front of referral sources consistently. Plus a multilingual AI assistant that speaks your buyers' language — Spanish, Haitian Creole, French, and 9 more.
Lead capture, prequalification, speed-to-lead response, email nurture, pipeline tracking, and monthly reporting. You don't touch any of it. You focus on selling.
I earn when deals close — not when you write a check. A flat success fee on closings from our funnel, based on home price. Your success is my business model.
One counselor per community — or two counselors who agree to share. Your campaigns, your leads. 3-month initial commitment. Month-to-month after that. If you pause, the spot opens to another counselor in your community.
Everything you need. Nothing you have to manage.
One partnership. Four systems. Nothing for you to manage.
Become the name buyers and agents think of first in your market.
You get a dedicated page on Why I Love New featuring your name, your community, and your inventory. Buyers searching your market find you as the local new construction expert. Agents see your campaigns consistently in their feed. Your Why I Love New profile is linkable from your Instagram, your email signature, anywhere you show up online. You're not building a standalone website. You're plugging into an established platform that already ranks, already converts, and already speaks your buyers' language.
Targeted ads that reach buyers and agents where they spend time.
Custom Facebook and Instagram campaigns for each community. Geo-targeted to your zip codes, demographics, and buyer signals. Email nurture sequences that keep leads warm until they're ready. Optimized continuously — not set and forgotten.
Buyer leads are the primary goal. Agent referrals are the bonus.
I run buyer campaigns. Agents see them too, and the ones paying attention start referring. You get both pipelines from one campaign. For counselors who want to accelerate their agent referral network, we can add a dedicated agent-facing campaign on top of your buyer spend. Separate budget, separate targeting, separate results. You decide if and when you want to turn it on. Every lead — buyer or agent — is captured under the Why I Love New platform, exclusive to you, never shared or resold.
Every lead responded to in minutes. Every result visible in real time.
Speed-to-lead response so no buyer waits and no agent gets ignored. Real-time dashboard from first touch to appointment to close. Monthly performance reports formatted to hand directly to your RM.
This isn't like anything else you've been pitched.
| Why I Love New | Marketing Agency | DIY | |
|---|---|---|---|
| Monthly management fee | $0 | $1,000–$4,000+ | $0 |
| Referral fee at close | $0 to you | $0 | $0 |
| Custom video + creative | Yes, per community | Maybe (templates) | No |
| Community landing page | Yes, with live inventory | Extra cost | No |
| Lead exclusivity | 100% — one counselor per community | Varies | Yes, but you source them |
| Buyer management | Included | Not included | On you |
| RM-ready reporting | Included | Extra cost | No |
| Multilingual AI receptionist | 12+ languages | No | No |
| Who manages it | Me, personally | Junior account manager | You |
From first call to first leads in under two weeks.
We Talk
30 minutes. I learn your communities, your goals, and what success looks like for you right now. No pitch deck. Just a conversation.
I Build Your Strategy
Custom plan covering your platform presence, ad campaigns, target audiences, lead goals, and nurture sequences — built around your market, not a template.
Everything Goes Live
Your Why I Love New profile, ad campaigns, lead capture, email nurture, speed-to-lead systems — all active. You don't touch any of it.
Leads Start Flowing
Buyer leads start landing in your dashboard. Agents who've seen your campaigns start reaching out. Every lead, every metric, every dollar — visible.
The numbers that make regional managers pay attention.
$0
Management fee — every dollar goes to ads
$0–35
Avg. cost per qualified lead
0x
Lead streams (buyers + agents)
< 0 min
Speed-to-lead response time
0%
Of your leads are exclusive
A smarter way to use the budget you already have.
Most counselors spend their marketing budget on agent events — dinners, happy hours, lunch-and-learns. Those work. But they're one channel, they're hard to measure, and when the event ends, the visibility ends with it.
This system runs alongside your events, not instead of them. Your dinners get more reach. Your follow-ups get faster. And when your RM asks what your marketing plan is, you hand them a report instead of a story.
Most counselors invest less than they currently spend on agent events. Every dollar goes directly to ads — no middleman, no markup. We build your budget together on our first call. Many counselors work with their sales manager to get the ad spend covered through their builder's marketing or co-op program. I provide the documentation to support that conversation.
Every dollar
goes directly to reaching buyers in your market. No middleman. No markup.
Amplified
Your events, your brand, your communities — everywhere online
Real reports
Your RM gets performance data, not a stack of receipts
Common questions from new home sales counselors like you.
Your builder owns the community.
The counselors who build lasting careers in new construction aren't the ones who wait for the builder to feed them leads. They're the ones who build something portable — a presence, a network, a pipeline that follows them.
I take on five counselors per quarter. Two spots are currently open. Fill out the form and I'll reach out by text within 24 hours to schedule a time to talk.
Are you a buyer's agent looking to generate new construction leads? See our agent partnership →